Say goodbye to single-uselessness. Say hello to grab and go, and go and go.

Founded in Amsterdam in 2019, Bottle Up is aiding the widespread international single-use plastic crisis by giving consumers the opportunity to purchase their innovative, affordable, sustainable sugar cane BPA-free pre-filled water bottles across the UK. Where most grab-and-go plastic alternatives are dominated by single-use cans, bottles and tetra packs, Bottle Up is going one step further by offering a plastic-free reusable and recyclable option for consumers.

Renewable, Reusable, Recyclable and Refreshing, a recent LCA shows Bottle Up is carbon negative without compensation. Made in Wolverhampton, Bottle Up turns renewable sugar cane sourced from Brazilian grasslands into durable, sustainable packaging; the bottles are then filled locally by Elmhurst spring in Staffordshire for minimum carbon impact. A carbon neutral plant, sugar cane takes CO2 out of the air, growing with little to no irrigation. Built to last, the BPA-free filled water bottles are dishwasher safe so once empty can be reused again and again.

In the UK alone it has been reported that over 7.7 billion single-use plastic water bottles are consumed every year, with such water bottles making up over half of the plastic waste in the Thames. Whilst steps are being taken for plastic reduction in homes, Bottle Up are taking the fight one step further by actively encouraging, and giving people the opportunity to buy inexpensive reusable bottles pre-filled with water to revolutionise ‘grab-and-go’ culture.

Alongside the distribution of the sugar cane BPA-free filled water bottles, Bottle Up has joined forces with clean water foundation Made Blue to contribute 100 litres of safe drinking water for every bottle sold. In 2020 alone Bottle Up donated over 8 million litres of clean, safe drinking water to developing countries all over the world.

Since its successful launch in 2019, Bottle Up is now widely available across the UK in over 300 Morrisons superstores, WH Smith, Coco di Mama, and online through Holland & Barrett. WH Smith made Bottle Up its hero brand for 2020 as they are one of the most sustainable brands within their category. From August 2021, Bottle Up will also be available in Universities across the country including Portsmouth, Keele and Imperial College, and Amazon and Linked In Head Offices in London.