sugar cane for sustainable water bottles

Sugar cane


Water efficient

Sugar cane is a highly water efficient plant that gets almost all the water it needs from natural rainfall.


Carbon neutral

Sugar cane fixes CO2 from the atmosphere, helping to reduce carbon emissions.


Renewable source

Sugar cane is a crop that grows back again and again.

Our reusable water bottles are made from bio-based material called I’m greenTM Polyethylene. I’m green PE is produced from pressing sugar cane, a renewable raw material, while the traditional plastic bottles use fossil sourced raw materials like oil and gas. For this reason I’m greenTM PE captures and fixes CO2 from the atmosphere during production, helping to reduce carbon emission.


The sugar cane used to produce our bottles is grown in Brazil and concentrated in the country’s south region, located more than 2,500 km from the Amazon region. Brazilian sugarcane is highly efficient in terms of water consumption, with 95% irrigated naturally by rainfall. Just 0.02% of the country’s arable land is used for I’m greenTM Polyethylene and with every 100.000 tons produced, nearly 500.000 tons of CO2 is reduced worldwide.

The sugar cane planted area is regulated by the sugar cane Agro-ecological Zoning Policy, a regulatory framework implemented in 2009 by the federal government that prohibits planting in high-biodiversity areas.


Bottle Up bottles retain the same properties, performance and application as bottles made from standard plastics. The bottle and cap are made from the same material and are 100% recyclable.